Riding the e-commerce wave

A couple of decades ago, the idea that you could order food, buy a handbag, or even enrol in a university using your smartphone, tablet or laptop was considered almost impossible. Now, with the recent e-Commerce boom, consumers demand convenience, flexibility, speed and transparency in every purchase online.

So, if you’re looking to take advantage of online sales to grow your company, trading internationally may be one of the best steps to take.

The digital revolution, stoked by the COVID-19 pandemic, has shifted us into a more digital world and prompted fundamental changes in online shopping that are likely to have long-term, if not permanent, effects.

More than half of respondents of a recent UNCTAD (United Nations Conference On Trade And Development) survey say they now shop online more frequently and rely on the internet more for day-to-day purchases, news and entertainment.

Meanwhile, organisations using multiple go-to-market approaches for digital commerce will outperform non-commerce organisations in sales growth next year.

Enterprises that have adjusted to digital platforms have generally thrived, and those with weak online strategies have struggled, with a number forced to file for bankruptcy.

For retailers, online sales are no longer an option, but a necessity. And of course, with global sales, comes global shipping.

In a nutshell, the cross-border market will help grow your business by taking advantage of key economies of scale, beneficial tax advantages, and improved customer experiences.

Options, options, options

Tapping into new markets by outsourcing fulfilment is the next step for many business owners looking to save on costs and time, while also reaching new markets.

Growing an e-commerce business internationally can be a painful and arduous task of navigating different localised platforms, battling multiple time zones, and drowning in confusing customs and duties documentation.

There are many logistics providers out there offering to fulfil a retailer’s needs; however, finding the right partner that will truly satisfy those needs, can prove to be a challenging task.

One platform

A great logistics provider has a great system at the heart of its operations. A unified platform with the ability to manage distributed inventories across different global regions allows business owners to provide a first-class in-country service to customers.

Smart software solutions harness APIs and custom integrations to combine systems for a seamless shopping and shipping experience.

As a rapidly expanding modern-day logistics provider, Borderless360 is coupling western brand leaders with the global market by bringing their products closer to the consumer. By tapping into its global 3PL partnerships, Borderless360 provides first and final mile shipping, help with freight forwarding and customs expertise.

In-country

To grow globally, retailers are harnessing in-country fulfilment, integrated platforms, global returns and sustainable shipping solutions more than ever before.

With 3PL locations in Australia, Canada, Hong Kong, USA, the UK, and the Netherlands, as well as adding new trade lanes to the US, Borderless360 can offer enhanced delivery performance at even better prices. Customers can begin selling and delivering in regions as quickly as they can ship goods there, and Borderless360 is there to help them every step of the way.

Retailers can take advantage of Borderless360’s in-country fulfilment services and e-commerce integrations to ensure customers are getting their products as quickly as possible.

As changes in online activities are likely to outlast the COVID-19 pandemic, if done right, there’s no better time than the present to go global.